Improve your product with the people who use it

There’s always room for improvement. The question is, what improvements should you make? There’s always the long laundry list of feature requests. But how do you prioritize it? How do you bundle up the point fixes into a coherent set for the next release? Also, how do you avoid inadvertently introducing new features that are ho-hum or might even cause new problems for the user?

We’ll spend time with your users and collect data while they use your product or service in real life. You’ll see where they are delighted so you know what not to change and how to sell it in the user’s own words. You’ll see where they are having problems and why it’s a problem, so you’ll be able to identify what kinds of changes to make that go to the root causes. You’ll also discover new things about what your users are doing to suggest new features that you hadn’t thought of before. From the data you’ll learn where the gaps are between what users are trying to do and how well your product supports them, as well as any product features that are not needed or add unnecessary complexity.