Reliably discover new opportunities


Are you entering a new market, introducing a new product into an existing market, or otherwise want to know more about the needs of the people you’re designing for? Gain new insights into what your intended users are doing—the work or life activity you want to support—and the intents and motivations behind their actions. Your design opportunity is to invent new and better ways to support their work and help them achieve their goals.

We’ll identify the kinds of people and activities you want to focus on, then go visit them to learn first-hand the details of what they do in real life, why they do it, and what problems they encounter. We’ll present the data in such a way to inspire new insights, design ideas, and a deep understanding of what matters most to people and where they are experiencing the most pain. The data will also provide a coherent representation of the user’s work and environment to help you ideate a systemic response.